Our Mission

Practically Baby was founded based on those 'I wish there was a product that did this...' moments. As a mother of a newborn baby I'm always on the lookout for products that are made from baby-friendly materials and that are practical. Products that are designed to make our busy lifestyle easier while facing the daily challenges of parenthood. Therefore I have decided if I can't find what I need, why not make it for my baby.

Quality
Materials  

Why is quality so important for us? Because that's what's most important when it comes to family. We all want the best for our own baby and that's how I started. At the age of 8 months, my baby boy Tyler had to see an allergist due to moderate eczema. It was not uncommon to find Tyler with scary scratch marks on his face every morning. As a mother, it was disheartening to see my baby in so much discomfort. That's when I decided any material to come in close and repeated contact with his skin would be of the highest quality. This is the philosophy I have adopted for our products. Where necessary, when our product is in close contact with your baby's delicate skin, we choose high quality organic fabrics that not only feel soft but are also gentle on the environment.